Master Matchmakers® Leaders A Software: Prefer Lab® Verifies Your Dates Before You Meet

The small Version: From 2009 to 2013, specialist matchmakers JoAnn and Steve Ward managed VH1’s “Tough enjoy.” During the period of six periods, this mother-and-son duo highlighted their own talent for promoting, advising, and sometimes giving possible check to individuals finding love. When not in program business, the duo works Master Matchmakers to assist singles get a hold of a relationship through matchmaking and date mentoring. Master Matchmakers offers customized advice and vetted matches to singles across the country. Today, the group has additionally innovated a mobile program also known as enjoy Lab that authenticates the identification of a stranger before you go on a night out together. In all respects of internet dating, the Ward family aids greater truthfulness and confidence.


In 2003, Steve Ward thought he had been on their solution to getting a good investment banker. He had been 22, simply out of school, and about to start his career, but initial the guy chose to assist their mom together with her matchmaking company.

JoAnn Ward had a talent for coping with folks, although not with technologies. She had been making use of submitting cabinets, along with her daughter planned to update this lady to an internet database and web site. The guy expected that it is an easy job. Next, when a prospective customer asked him for a male’s viewpoint, the guy carried out 1st intake interview and started to suggest suits.

He met making use of customer and matched this lady on a primary time. She and her big date hit it off and happened to be soon interested as married. Steve’s first introduction had been a rousing achievements, and simply like that he had been hooked.

An additional generation matchmaker and Chief Executive Officer at Master Matchmakers, Steve guides individuals toward rewarding interactions with sincerity and credibility. He’s well-practiced at giving information to singles. Alongside his mom, the guy co-authored a book labeled as “Crash program crazy.” In all their endeavors, he expectations to enhance the dating knowledge for singles.

Master Matchmakers conducts face to face interviews and background checks to thoroughly learn clients before giving all of them out on a date. Certified coaches and licensed therapists become individual coaches and a passionate team of full time matchmakers function side-by-side with lesbian one night stand of these coaches to be certain careful, hand-selected introductions along with individualized information from decades of specialist experience.

With the aid of an extensively viewed Television program, “Tough Love,” this tiny regional matchmaker broadened into an across the country boutique, providing singles throughout 50 claims.

“We’re accepting panel from 20 to 40 new clients 30 days today,” Steve said. “we have developed into an entire size solution able to aiding anybody who labors in love.”

now, using technologies to enhance the online dating life of singles, Steve has actually pioneered a mobile application known as fancy Lab, which will validate someone’s photograph, authenticate their particular identification with an individual expertise test or mobile search, and run a criminal record search nicely.

“in a day and time of meeting over mobile first when it comes to matchmaking, we designed enjoy Lab to offer count on as a service toward entire dating industry,” Steve demonstrated, “but also for those wanting a high-touch, personal expertise we’re going to always provide our very own best-in-class, personal training and pro matchmaking services.”

Steve and JoAnn Honed Their Date Coaching Via “Tough Love”

Upon signing up for Master Matchmakers, Steve utilized their business impulse, personal intuition, and flair for informing it adore it should show off what a matchmaker could be and do. This is why, he along with his household eventually gained much promotion and interest, culminating in VH1’s real life television show “Tough Love,” which went for six times.

From 2009 to 2013, Steve and his mommy hosted and produced this program about singles and couples in several phases of online dating and union crises. They’re simple individuals who learn how to get outcomes.

“thank-you a great deal for directing me personally along the ‘dating trip’ that led to Ryan. We are thus pleased. The guy includes really to living that i might not be able to develop by yourself. I never ever thought in soulmates before, but son are We a believer now!” — Maya, a Master Matchmakers customer

After period one, Steve respected the helpfulness of a really love bootcamp, of reading from a person that will say to you the truth about your self plus relationships. The guy decided to add a date training solution to check and bolster their particular matchmaking.

“We wanted to offer alternative techniques we’re able to include price to an individual’s love life,” the guy informed us. “We began to develop an application we believed ended up being very unique and individualized, based on the strategy we had been recognized for: difficult love.”

The interest in the tv screen tv show and growth of the web at that time allowed Master Matchmakers to syndicate their own services nationwide.

Date training, Matching, and Vetting for those in most 50 States

Master Matchmakers has changed plenty since 2003, whenever uploading and transferring photographs via some type of computer was actually tiresome and cumbersome. In those days, it had been a market standard that matchmakers wouldn’t program their clients pictures of their possible time. The consumer needed to trust their professional evaluation of appeal and being compatible.

Today scientific improvements enable Steve with his staff to delve more deeply and offer so much more than just an image. Down seriously to the final information, these matchmakers need to know every little thing to create an educated match. A complete bio and background check is regular working means of this proprietary matchmaker.

Delivering customized solution to the entire nation, the Ward family members has the capacity to assist numerous qualified singles discover the person of the aspirations.

An egalitarian matchmaker, Steve rejects the thought of an antiquated enterprize model where men shell out inflated prices to get to know ladies who shell out absolutely nothing. Master Matchmakers addresses females relatively and respectfully.

“I focus on a high-end girl,” Steve mentioned. “I cater to women that are very motivated, profitable, appealing, knowledgeable, and seeking to generally meet their own equal or better.”

Date Coaching

In his date training, Steve throws an emphasis on recognizing opportunities being prepared for acting on them. The guy encourages self-awareness, not self-consciousness. He discusses shifting the paradigm and eliminating self-imposed barriers so the customer is able to satisfy “the main one.”

“My personal mentoring gives them the capacity to optimize the opportunities that come their unique method and to observe those options,” he revealed. “i am a numbers guy, so it’s about frequency and readiness.”

The guy along with his staff of educated coaches meet face to face to spot habits, break bad practices, and work out plans for how to acquire, type, and keep maintaining a good relationship. It’s no wonder their website describes go out coaches as “the blade and guard within love life.”

“usually we simply work at helping individuals increase their particular heads,” Steve stated, “to try and consider exactly why it could operate– not exactly why it will not work.”


These matchmakers advocate for your family. Work will be organize introductions with appropriate and vetted individuals. Customers agree upon a certain number of introductions beforehand, together with matchmakers produce a tailored strategy supported by decades of expertise into the relationship online game.

“We’re extremely tactical about any of it,” Steve said, “and we also give feedback along the way. We give the customer sincere constructive feedback which they would not get various other way.”

Grasp Matchmakers just take their particular time interviewing and receiving to learn their customers to enable them to make better matches. The point, Steve said matter-of-factly, is to obtain gone the consumer by combining all of them with a compatible match.

Often what this means is offering some guidance (or a highly worded fact check) to customers. The frame of mind on the single is as important since personality of their time.

Also important, Steve told all of us, is the capability to connect sensible expectations. “i have learned throughout the years to walk a fine line between providing some one wish and giving some one delusions.”

Background Checks

Before accepting any client, Master Matchmakers carefully investigates see your face’s background. This includes from social media profiles to criminal history. The group features a great deal of data at their discretion to make sure that all their customers are on the up and up.

“definitely and out, we possess the greatest amount of immediate access to controlled data — above almost every other matchmaker in the nation,” Steve boasted. “we are generally, for many intents and reasons, exclusive investigators.”

Grasp Matchmakers merely represents individuals after vetting their particular history. Whoever signs on agrees to these an arrangement. Fostering count on and honesty, these matchmakers make sure that their clients are upstanding people worthy of being matched up. This unique element provides staff a competitive edge for singles looking for some extra protection and in-depth analysis.

“We have now incorporated most technology over the last few years,” Steve said. “enabling you to-do our tasks more effectively and more properly than other matchmakers out there.”

Love Lab Uses Background Checks to help keep Daters Safe

Recently, Steve has brought on a bold endeavor, creating a dating source for singles. He is used the confirmation technologies used by Master Matchmakers and condensed it into a mobile application called prefer Lab. Now anybody can go surfing to ensure the identification of a date before meeting directly.

This might be a significant item for singles whom put by themselves in danger by going on a romantic date with somebody they do not actually know.

“We want to become a directory site,” Steve revealed, “to verify dating pages and simply help people get more importance away from all these programs and services.”

Really love Lab utilizes Master Matchmakers’ vetting methods to bring the modern dater some assurance. Prior to going on a date, users can login to learn when someone is just who they claim becoming (and what they claim to look like).  This complimentary mobile application was launched in Sep 2013 possesses already been increasing the get to from the time.

“we are in the course of a progression of one’s product,” Steve mentioned. “we need to be an independent verification solution for the entire dating sector.”

The application allows users self-verify their particular identification and look abreast of the identity of someone more. Shortly you can easily enter a telephone number, email, or login name related to a Love Lab profile to find out if somebody you found on line has already been verified. Everyone else must confirm unique details. You are able to validate your own photos, by way of example, by using and posting an instantaneous selfie to Love Lab this is certainly calculated and when compared with the profile images for likeness.

With an extensive and scrupulous confirmation procedure, these matchmaking innovators desire to make an item that decreases the dishonesty, fraud, and danger widespread in online dating.

“I’m not so concerned with creating a lot of cash overnight. I am actually establishing a site that folks are going to want to use and recommend — and something that eliminates an extremely serious issue.”

The Master Matchmakers Team Provides a Close-Knit, household Feel

Master Matchmakers is a family-run business. JoAnn Ward could be the President, her son will be the CEO, along with her child is the Executive Director of customer Relations. Lots of their particular matchmakers and go out coaches have been together with the business consistently consequently they are profoundly dedicated to the prosperity of every customer.

“We operate Master Matchmakers like a family. We have a very boutique-style approach,” Steve demonstrated, including, “My mom has actually usually said that the single thing that technology cannot change is personal solution.”

JoAnn provides a radiant individuality that establishes the tone for your company overall. The Ward household is about telling it want it is and helping men and women when it is drive.

“We grab the same share associated with obligation from inside the organization,” Steve mentioned, “but she actually is much more associated with production the achievements within our client’s lives.”

Lately, Steve has taken a lot more of one step back from client work to concentrate on the development of the Master Matchmakers business and growth associated with appreciate Lab program. The guy allows their mommy make the reins in the customer area, and even though they don’t really usually concur concerning the right strategy.

“we disagreements concerning all of our consumers always really,” he mentioned good-naturedly. “When we differ, though, it’s my job to let her win because we made a package a long time ago that she would have last suppose inside the matchmaking company and I also will have last suppose in the activity efforts.”

That agreement has proven getting useful to all involved â€” this mother-son staff balances both out to give daters personalized support and technological convenience.

Victory is Measured by just how Pleased the Clients Are

Over recent years, Steve has observed numerous success tales of happy couples just who found, fused, and discovered really love by way of Master Matchmakers. Their customer reviews page is full of reviews from satisfied clients.

“let me believe that 99per cent of those who chose myself should do it-all once again,” he said, “and I’m pleased with that.”

The guy told you about a specific young woman who was simply smart and winning but in necessity of some assistance within her sex life. Steve took the lady on as litigant and started coaching the girl getting more open-minded. The guy paired their with some single dudes but hadn’t discovered an excellent match.

To achieve understanding of her individuality, Steve requested her to give a personal guide page. The woman response astonished him. “She felt comfortable adequate to go to an ex who had been currently remarried,” he recalled. “She really exposed to him and tell him that she actually is going right on through this knowledge, doing some soul-searching and showing on which she could carry out in another way in order to satisfy ‘the one.'”

Her ex ended up supplying their path back into love. He recommended she satisfy a pal of his. The capture had been this pal stayed in Seattle while she stayed in New York. But she’d been coached to be open-minded to opportunities, therefore she decided to have an opportunity. After a few winning dates, she wound-up relocating to end up being closer to this guy, that is today her fiancé.

“She provided me with this stunning recommendation for conference this person,” Steve said. “the truth that I could ultimately impact some body so that, even without adding the woman to ‘the one,’ she still credits myself — in my opinion, that’s something to be happy with.”

Master Matchmakers Blends Personal Service With Technology

Instead to become a good investment banker, Steve Ward has actually utilized their talents as a business person, spokesperson, matchmaker, and day mentor to drive Master Matchmakers into the scientific get older. Their unique recently designed application, adore Lab, is the next step in supplying singles a safe dating planet with comprehensive background records searches.

“We’re in a position to explore individuals back ground extremely completely — significantly more completely than just about any some other matchmaker around,” Steve mentioned. “I’ve essentially shrunk that innovation into appreciation Lab, but Master Matchmakers nonetheless utilizes it for the customers’ purposes at the same time.”

With initial advice, hand-picked fits, and proven times, Steve seems to corner industry on internet dating from start to finish.

“All of our focus is truly having the ability to give beneficial methods to prospects within the whole relationship ecosystem,” he said. In the event that high praises of their previous clients tend to be any indication, he is already been tremendously winning up until now.